Hug Your Customers
Jack Mitchell

Description

If you're going to succeed in retail, especially as an independent in a chainy world, you need to hug those customers. This book tells budding retailers and other business-owners to focus on their customers' perspective and reminds them to go that extra yard for their customers every single time so that they come back time and time again. Hug them and they will come. Compulsory reading (and re-reading) here at Mr B's.

Paperback - Penguin - 2004

Price: £8.99

• Recommend this to a friend