The Marketing Gurus

Publisher synopsis: This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. The featured books include: "Crossing the Chasm" by Geoffrey Moore; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; "Relationship Marketing" by Regis McKenna; "Don't Think Pink" by Lisa Johnson and Andrea Learned; and, "Renovate Before you Innovate" by Sergio Zyman. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.