A great guide to some obvious and some not-so-obvious habits that all good retail managers should be observing. Very easy to read with lots of illustrative anecdotes.
Nic Bottomley (Wed 13th Jul 2011)
Publisher synopsis: Discover the secrets of some of the world's leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. * Find your 'Big Idea' and learn how that sets you apart from the competition * Learn critical lessons from the pioneers of retail * Understand what customers really want from your format * Find out how to build strong store teams * Become skilled in delighting your customers Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
ISBN: 9780273744542
Pub. Date: 13th Apr 2011
Pages: 240
Height: 234mm
Width: 156mm
Spine: 16mm
Weight: 468gms
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